The Upper Crest
Defining modern India's luxury through heritage craftsmanship and contemporary utility.
Est. 2024
The House of Notequal
Born from a desire to bridge NotEqual's heritage luxury with India's leading functional efficiency, Notequal represents the evolution of modern Indian menswear. We believe in craftsmanship that tells stories, pieces that transcend seasons, and a commitment to sustainability without compromise.
Heritage Craftsmanship
Every piece is crafted with premium materials sourced from Italy and Egypt, honoring centuries of tailoring tradition.
Modern Utility
Designed for the discerning gentleman who values both aesthetics and the practicality of contemporary living.
Sustainability First
We're committed to responsible sourcing, ethical production, and creating garments built to last generations.
The Upper Crest
Our philosophy: luxury isn't about excess, it's about excellence in every stitch, button, and seam.